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The principles of project management are due to the influences of economic conditions and technological development in transition [Wills 1998 & Jonsson et al. 2001]. The increasing in-ternationalization, shortened time to market, changing labor costs and the increasing involve-ment of professionals distributed geographical locations are drivers of the transformations of the project landscape [Evaristo/van Fenema 1999]. Resulting from this, the use of collabora-tive technologies is a crucial factor for the success of a project. [Romano et al. 2002]. Previous research on the use of collaborative technologies for project management purposes focuses especially the development of model-like, universal system architectures to identify the requirements for a specially designed collaborative project management system. This thesis investigates the challenges and benefits that arise when an organisation imple-ments business software for the purpose of collaborative project management.
The World Wide Web (WWW) has become a very important communication channel. Its usage has steadily grown within the past. Interest by website owners in identifying user behaviour has been around since Tim Berners-Lee developed the first web browser in 1990. But as the influence of the online channel today eclipses all other media the interest in monitoring website usage and user activities has intensified as well. Gathering and analysing data about the usage of websites can help to understand customer behaviour, improve services and potentially increase profit.
It is further essential for ensuring effective website design and management, efficient mass customization and effective marketing. Web Analytics (WA) is the area addressing these considerations. However, changing technologies and evolving Web Analytic methods and processes present a challenge to organisations starting with Web Analytic programmes. Because of lacking resources in different areas and other types of websites especially small and medium-sized enterprises (SME) as well as non-profit organisations struggle to operate WA in an effective manner.
This research project aims to identify the existing gap between theory, tool possibilities and business needs for undertaking Web Analytic programmes. Therefore the topic was looked at from three different ways: the academic literature, Web Analytic tools and an interpretative case study. The researcher utilized an action research approach to investigate Web Analytics presenting an holistic overview and to identify the gaps that exists. The outcome of this research project is an overall framework, which provides guidance for SMEs who operate information websites on how to proceed in a Web Analytic programme.