Five personality traits commonly known as the “Big Five” have been widely acknowledged as universal. But most available psychological instruments are not necessarily transferable to other cultures. They are referred to as “W.E.I.R.D.” (western, educated, industrial, rich, democratic) and lack the combined emic-etic approach that is necessary for a transcultural perspective. This intercontinental congress brings experts from Kenya and Germany together – thinking out of the box and collecting ideas for a scientific based partnership of East Africa and Europe. Main topics are psychological constructs that prove relevant for Human Resources Management. The Five-Factor Model, core self-evaluations, coping processes and acculturation as well as globalization effects and gender issues are discussed.