Institut für Management
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- 2021 (2) (entfernen)
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- Institut für Management (2) (entfernen)
Social media has changed how customers, businesses, employees, and job seekers form their reputation perceptions of a company, that is, how they form their evaluative judgements about a company’s products, services and behaviors towards constituencies. In pre-social media times, companies had control over what they communicated to their stakeholders, for example, by using corporate websites to convey a predefined image. With social media, multiple opinions, experiences, and company perceptions reach the wider public via multiple channels such as Twitter, Facebook, and other social networking sites that enable user-generated content. Although companies usually try to nurture an online reputation by running their own Facebook and Twitter profiles, a large amount of online content related to a company is produced by social media users and thus is beyond companies’ control. This habilitation thesis is devoted to studying consumer and employee responses to employee behavior in social media. Across eight different articles, with multiple studies each, this thesis aims to draw a full picture of how employee behavior in social media affects customers, other employees, job seekers, and the employing company as a whole.
Artificial intelligence (AI) is of rising importance in these days. AI is increasingly used in various company fields. Nonetheless, no high-quality scientific sources could be found stating the use of AI in the field of leadership. This research gap is addressed with this elaboration by performing expert interviews with leaders. In total seventeen companies could be questioned. The results indicate that AI is not widely used in leadership yet since only one company uses it currently and just about 10% of the participants plan the implementation in the closer feature. While the following items ex- plain why companies want to use AI in leadership: Chances for automation, time and cost savings, many important disadvantages and issues prevent companies from actively using it now: No areas of application are known, no need justifies the use, human interactions as a key aspect of leadership is reduced and it is hard to collect all necessary data. Beyond that, it was aimed to identify changes in the field of leadership through the use of AI. This objective could not be addressed due to the limited number of participants using AI in leadership.
Keywords: Leadership, artificial intelligence, transformation, state-of-use