Fachbereich 4
An empirical study to evaluate the location of advertisement panels by using a mobile marketing tool
(2009)
The efficiency of marketing campaigns is a precondition for business success. This paper discusses a technique to transfer advertisement content vie Bluetooth technology and collects market research information at the same time. Conventional advertisement media were enhanced by devices to automatically measure the number, distance, frequency and exposure time of passersby, making information available to evaluate both the wireless media as well as the location in general. This paper presents a study analyzing these data. A cryptographic one-way function protects privacy during data acquisition.
CAMPUS NEWS - artificial intelligence methods combined for an intelligent information network
(2008)
In this paper we describe a network for distributing personalised information with the usage of artificial intelligence methods. Reception of this information should be possible with everyday mobile equipment. Intelligent filtering and spam protection aim at integrating this technology into our environment. Information on the system architecture and usage of the installation are also presented.
In this paper we describe a network for distributing personalized Information in a metropolitan area. We discuss the system architecture of our Bluetooth-based information system as well as the reasoning process that fits users" needs with potential messages. We furthermore present our findings on parallelizing Bluetooth connection setup and performance.
In this paper we describe a network for distributing personalized information within a pervasive university. We discuss the system architecture of our Bluetooth-based CampusNews-system, both, from the administrator and the user viewpoint. We furthermore present first statistical data about the usage of the partial installation at the Koblenz campus together with an outlook to future work.
