Fachbereich 4
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The aim of this paper is to identify and understand the risks and issues companies are experiencing from the business use of social media and to develop a framework for describing and categorising those social media risks. The goal is to contribute to the evolving theorisation of social media risk and to provide a foundation for the further development of social media risk management strategies and processes. The study findings identify thirty risk types organised into five categories (technical, human, content, compliance and reputational). A risk-chain is used to illustrate the complex interrelated, multi-stakeholder nature of these risks and directions for future work are identified.
Im Laufe der letzten Jahre hat sich der typische Komplex an kritischen Erfolgsfaktoren für Unternehmen verändert, infolgedessen der Faktor Wissen eine wachsende Bedeutung erlangt hat. Insofern kann man zum heutigen Zeitpunkt von Wissen als viertem Produktionsfaktor sprechen, welcher die Faktoren Arbeit, Kapital und Boden als wichtigste Faktoren eines Unternehmens ablöst (vgl. Keller & Yeaple 2013, S. 2; Kogut & Zander 1993, S. 631). Dies liegt darin begründet, dass aktive Maßnahmen zur Unterstützung von Wissenstransfer in Unternehmen höhere Profite und Marktanteile sowie bessere Überlebensfähigkeit gegenüber Wettbewerbern ohne derartige Maßnahmen nach sich ziehen (vgl. Argote 1999, S. 28; Szulanski 1996, S. 27; Osterloh & Frey 2000, S. 538). Der hauptsächliche Vorteil von wissensbasierten Entwicklungen liegt dabei in deren Nachhaltigkeit, da aufgrund der immateriellen Struktur (vgl. Inkpen & Dinur 1998, S. 456; Spender 1996a, S. 65 f.; Spender 1996b, S. 49; Nelson & Winter 1982, S. 76 ff.) eine Nachahmung durch Wettbewerber erschwert wird (vgl. Wernerfelt 1984, S. 173; Barney 1991, S. 102).
The way information is presented to users in online community platforms has an influence on the way the users create new information. This is the case, for instance, in question-answering fora, crowdsourcing platforms or other social computation settings. To better understand the effects of presentation policies on user activity, we introduce a generative model of user behaviour in this paper. Running simulations based on this user behaviour we demonstrate the ability of the model to evoke macro phenomena comparable to the ones observed on real world data.
Modeling and publishing Linked Open Data (LOD) involves the choice of which vocabulary to use. This choice is far from trivial and poses a challenge to a Linked Data engineer. It covers the search for appropriate vocabulary terms, making decisions regarding the number of vocabularies to consider in the design process, as well as the way of selecting and combining vocabularies. Until today, there is no study that investigates the different strategies of reusing vocabularies for LOD modeling and publishing. In this paper, we present the results of a survey with 79 participants that examines the most preferred vocabulary reuse strategies of LOD modeling. Participants of our survey are LOD publishers and practitioners. Their task was to assess different vocabulary reuse strategies and explain their ranking decision. We found significant differences between the modeling strategies that range from reusing popular vocabularies, minimizing the number of vocabularies, and staying within one domain vocabulary. A very interesting insight is that the popularity in the meaning of how frequent a vocabulary is used in a data source is more important than how often individual classes and properties arernused in the LOD cloud. Overall, the results of this survey help in understanding the strategies how data engineers reuse vocabularies, and theyrnmay also be used to develop future vocabulary engineering tools.
Remote rendering services offer the possibility to stream high quality images to lower powered devices. Due to the transmission of data the interactivity of applications is afflicted with a delay. A method to reduce delay of the camera manipulation on the client is called 3d-warping. This method causes artifacts. In this thesis different approaches of remote rendering setups will be shown. The artifacts and improvements of the warping method will be described. Methods to reduce the artifacts will be implemented and analyzed.
Aufgrund des branchenweiten Bedarfs den Konkurrenzkampf zu umgehen, entwickelten Kim und Mauborgne die Blue Ocean Strategy, um neue Märkte zu ergründen. Diese bezeichnen sie als einzigartig. Da jedoch weitere Strategien zur Ergründung neuer Märkte existieren, ist es das Ziel dieser Arbeit herauszufinden, anhand welcher Charakterisierungsmerkmale die Blue Ocean Strategy als einzigartig angesehen werden kann.
Die Strategie von Kim und Mauborgne soll daher mit Schumpeters schöpferischen Zerstörung, Ansoffs Diversifikationsstrategie, Porters Nischenstrategie und Druckers Innovationsstrategien verglichen werden. Für den Vergleich werden die Charakterisierungsmerkmale herangezogen, nach denen Kim und Mauborgne die Blue Ocean Strategy als einzigartig beurteilen. Auf Basis dieser Kriterien wird ein Metamodell entwickelt, mit dessen Hilfe die Untersuchung durchgeführt wird.
Der Vergleich zeigt, dass die Konzepte von Schumpeter, Ansoff, Porter und Drucker in einigen Kriterien der Blue Ocean Strategy ähneln. Keine der Strategien verhält sich jedoch in allen Punkten so wie das Konzept von Kim und Mauborgne. Während die Blue Ocean Strategy ein Differenzierung und Senkung der Kosten anstrebt, orientieren sich die meisten Konzepte entweder an einer Differenzierung oder an einer Kostenreduktion. Auch die Betretung des neuen Marktes wird unterschiedlich interpretiert. Während die Blue Ocean Strategy auf einen Markt abzielt, der unergründet ist und somit keinen Wettbewerb vorweist, werden bei den anderen Strategien oft bestehende Märkte als neu interpretiert, auf denen das Unternehmen bisher nicht agiert hat. Dies schließt die vorherige Existenz der Märkte jedoch nicht aus.
Auf Basis der durch den Vergleich gezogenen Erkenntnisse, kann somit die Blue Ocean Strategy als einzigartig bezeichnet werden.
Data Mining im Fußball
(2014)
The term Data Mining is used to describe applications that can be applied to extract useful information from large datasets. Since the 2011/2012 season of the german soccer league, extensive data from the first and second Bundesliga have been recorded and stored. Up to 2000 events are recorded for each game.
The question arises, whether it is possible to use Data Mining to extract patterns from this extensive data which could be useful to soccer clubs.
In this thesis, Data Mining is applied to the data of the first Bundesliga to measure the value of individual soccer players for their club. For this purpose, the state of the art and the available data are described. Furthermore, classification, regression analysis and clustering are applied to the available data. This thesis focuses on qualitative characteristics of soccer players like the nomination for the national squad or the marks players get for their playing performance. Additionally this thesis considers the playing style of the available players and examines if it is possible to make predictions for upcoming seasons. The value of individual players is determined by using regression analysis and a combination of cluster analysis and regression analysis.
Even though not all applications can achieve sufficient results, this thesis shows that Data Mining has the potential to be applied to soccer data. The value of a player can be measured with the help of the two approaches, allowing simple visualization of the importance of a player for his club.
Systems to simulate crowd-behavior are used to simulate the evacuation of a crowd in case of an emergency. These systems are limited to the moving-patterns of a crowd and are generally not considering psychological and/or physical conditions. Changing behaviors within the crowd (e.g. by a person falling down) are not considered.
For that reason, this thesis will examine the psychological behavior and the physical impact of a crowd- member on the crowd. In order to do so, this study develops a real-time simulation for a crowd of people, adapted from a system for video games. This system contains a behavior-AI for agents. In order to show physical interaction between the agents and their environment as well as their movements, the physical representation of each agent is realized by using rigid bodies from a physics-engine. The movements of the agents have an additional navigation mesh and an algorithm for collision avoidance.
By developing a behavior-AI a physical and psychological state is reached. This state contains a psychological stress-level as well as a physical condition. The developed simulation is able to show physical impacts such as crowding and crushing of agents, interaction of agents with their environment as well as factors of stress.
By evaluating several tests of the simulation, this thesis examines whether the combination of physical and psychological impacts is implementable successfully. If so, this thesis will be able to give indications of an agent- behavior in dangerous and/or stressful situations as well as a valuation of the complex physical representation.
Ziel dieser Ausarbeitung ist es, das Wippe-Experiment gemäß dem Aufbau innerhalb der AG Echtzeitsysteme unter Leitung von Professor Dr. Dieter Zöbel mithilfe eines LEGO Mindstorms NXT Education-Bausatzes funktionsfähig nachzubauen und das Vorgehen zu dokumentieren. Der dabei entstehende Programmcode soll didaktisch aufbereitet und eine Bauanleitung zur Verfügung gestellt werden. Dies soll gewährleisten, dass Schülerinnen und Schüler auch ohne direkten Zugang zu einer Hochschule oder ähnlichem Institut den Versuchsaufbau Wippe möglichst unkompliziert im Klassenraum erleben können.
