Institut für Management
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Challenges of Implementing Innovation Strategies at Large Organizations: A case of Lotte Group
(2023)
For many decades, one of the most important focuses of research has been on determining whether or not there is a correlation between the size of an organization and its level of innovation. Unlike small companies, large companies often have well-established structure that are hard to change and change managements seems to be much more difficult especially related to innovation. Nevertheless, there are many examples to prove the opposites. Some large organization like Apple, Amazon... always show great innovation efforts and keep changing in a much positive way. Therefore, the aim of this thesis is to discuss of how large organization can be able to implement innovation when having much drawbacks compare to SMEs. Through the use of a qualitative research approach, researcher was able to explore essential information on the innovation strategies that large companies are using in order to innovate and how they could overcome existing challenges by studying the working process of Lotte Group – one of the biggest companies in Korea.
The paper is a study focusing on exploring which factors and examining the impact of those factors influencing the entrepreneurial intention among students in the Construction industry, specifically among students of Hanoi Construction University and Hanoi Architecture University. The study also mentions some solution of this findings for entrepreneurship in the Construction field in Vietnam that the author might think of based on this research work for future study. The Theory of planned behavior is used as the theoritical framework for this study. Both qualitative and quantitative methods are employed. The questionaire will be conducted among students of the two universities mentioned above. Then, an exploratory factor analysis (EFA) will performed to test the validity of the constructs. The research findings provide factors and their impact factors influencing the entrepreneurial intention and propose some solutions to improve the entrepreneurship in the Construction field in Vietnam.